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Jo Cook
Clinical Hynotherapist
Jo Cook.jpg

I’m Jo Cook, a Clinical Hypnotherapist, advanced BWRT® practitioner and transformational coach.


I’ve spent more than 20 years of my working life in various human resources roles. I believe that as well as helping teams and individuals to develop, my background in HR allows me to understand the challenges you may be facing both personally and professionally in your working environment.

Personal development and growth have always been passions of mine. I’ve taken big leaps of faith myself, taken new directions and tried new challenges. The most daunting of which was launching Bright Butterfly!

So, why Bright Butterfly? Well, my ‘business manager’, critic and chief supporter Alice (who also happens to be my 14-year-old daughter!) came up with the idea while designing a mood board. We both love the symbolism of the butterfly. They bring joy and colour into our lives, teaching us not only that growth and transformation can occur gently and beautifully, but that change is also necessary.


Life’s challenges, health issues and traumas introduced me to hypnotherapy and coaching. I have experienced the power of the human mind and learnt that I could let go of anxiety and negative emotions. I can be healthy, confident and at ease with myself, situations and in life – as well as losing weight! In addition to my background in HR and qualifications, I believe that this life experience allows me to develop a relationship of compassion, integrity and flexibility with my clients.

Be the Bright Butterfly and believe in change!

I am a fully qualified Clinical Hypnotherapist practitioner Dip Hyp (CECC) and an advanced BWRT® practitioner.
As required by my professional body, I have public liability and professional indemnity insurance.

  • Diploma in Clinical Hypnotherapy

  • Certificate in Executive Coaching Level 5 (Henley Business School)

  • Certificate in Life Coaching

  • Post-Graduate degree in Learning and Development

  • Post-Graduate degree in Human Resource Management

  • Emotional Freedom Technique Practitioner Level 2

  • Brain Working Recursive Therapy® Practitioner Level 1 and Level 2

  • Brain Working Recursive Therapy® Coach

  • Hypnotherapy for Children

  • Broadband for the Brain

  • Certificate in Mindfulness

  • Essex Institute Analysis and Regression Therapy

  • Essex Institute Generalised Anxiety Disorder

Further CPD courses:

  • Masterclass in Anxiety

  • Weight Management Programme

  • Pain Management Programme

  • Certificate in Evidence-Based Pain Management

  • Hypnotherapy for the Menopause – EMBRACE

  • Introduction to Havening

  • Certificate in EMDR

  • Transactional Analysis TA101

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